Egypt Post Rebranding (Graduation Project)

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Egypt Post

Rebranding

This project focuses on branding and creating a new identity for Egypt Post that can help improve its visibility.
Also improving the user experience out there and this will encourage more people to use it. Lastly this also can help in clarifying Egypt Post services nationally and internationally because Egypt Post has a lot of services; financial, Governmental, Business community and postal services.

With the great development of the Egyptian Post recently, it needs an evolution on the visual level to reflect this technical development.

The concept behind the new identity and the logo is to create an simpel shape of a pigeon bird and merge it with the location shape to connect the old _pigeon bird_ with the modern _location shape_ Then his type was made from the shape of the circle.

and It gives the impression that the Egypt post reaches everywhere.

Campaigns Designs

The Egyptian Post has many local and international services.

These services require advertising campaigns that express them and deliver each service to the people who are important to it.

1st campaign. (PhotoManipulation)

This campaign focuses on serving international parcels outside Egypt.
The campaign was divided into 3 posters on 3 continents (Asia - Africa - Europe) to give the idea that the mail reaches anywhere in the world.

2nd campaign. (Photography)

This campaign focuses on postal parcel service in general.

3rd Campaign. (Mascot Drawing)

This campaign focuses on postal services in general for all segments of society.
Therefore, Mascot Drawing was used to explain the services directly and simply.

It was made from the shape of the parcel box and the clothes of the postman in the past with a modern feel.